Account-based marketing (ABM) is making a comeback. 87% of B2B marketers have agreed ABM delivers a higher ROI than other marketing activities. It’s personalized approach and attention to detail is grabbing the attention of customers who are benefiting from messages tailored to them. Getting and keeping the attention of the right people at the right time is an art form that many organizations have yet to master. That changes now.
In this white paper, we’ll explore:
- The benefits of using an ABM strategy
- How it all works
- How to flip the funnel to give you more ROI
- Examples of ABM strategies