We meet to discuss our clients’ needs, perform brand evaluations, understand the problems and issues, define KPIs, and establish the goals and objectives needed for success. We develop plans along with creative, timelines and budget recommendations. Activities include:
- Discovery Interviews, key stakeholder interviews or creative workshops
- Review industry and competitive research
- Review business plans and documentation, communications audits
- Understanding and defining your target audience, and opportunities for maximizing all touchpoints
- Develop strategy by understanding where you are in the market, where you want to be and how to get there
- Create brand platforms, including positioning strategies, value ladder platforms…all designed to uncover opportunities for differentiation
- Develop integrated marketing, media and creative strategies and tactics
- Develop initial concepts, including copy and imagery, making sure they are aligned with strategy
During this phase, we combine the knowledge from our conceptual phase and begin designing and building creative solutions necessary for achieving your objectives. Activities include:
- Design concepts including content, visuals, color theory, imagery, etc.
- Revise concepts based on your feedback and strategy
- Create deliverables and build all tactics associated with the plan
This is where it all comes together; The implementation phase. Activities include:
- Implementation planning and checklists
- Prepress and production supervision on all creative tactics
- Media negotiation. planning, placement and supervision
- Digital implementation, website optimization, blogs, social media integration, SEO
- Sales and lead conversion planning
- Metrics, analytics planning, inbound monitoring and evaluating ROI
- Connect with your customer to create leads and convert those leads to customers
Marketing is both collaborative and interactive. We can handle projects from beginning to end, do all execution and steward them on your behalf or partner with you and your in-house team. Regardless of our arrangement, having a proven methodology ensures efficiency in getting ideas developed on time, on budget and with the right metrics to measure results.
How can we breathe life into your brand? Contact us to discuss your next marketing challenge.
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