You Won’t Work With an Account Executive. You’ll Work With the Person Solving Your Problem.
Every Pixallure engagement is led directly by senior partners — the strategists and creative directors doing the work, not managing it.
Is Your Brand Blending In or Breaking Through?
Take the 3-minute Brand Visibility Scorecard and discover whether your brand is memorable, outdated, invisible, or built to rise above the competition.
We built Pixallure around a simple belief: brands aren’t decoration, they’re infrastructure. Get the infrastructure right and everything downstream — sales conversations, hiring, pricing power, referrals — gets easier. Get it wrong and you’re fighting an uphill battle no matter how good the underlying business is.
For more than 35 years, we’ve partnered directly with business owners, marketing VPs, and PR directors across healthcare, manufacturing, technology, and professional services to close that gap — using the same Concept → Create → Connect™ methodology on every engagement, led start to finish by the senior team, not handed off to junior staff.
Why Pixallure?
- Strong methodology which enables us to maintain a high level of creativity.
- Proven track record of successful marketing engagements.
- All projects are spearheaded by senior partners. No account executive here.
- We foster a collaborative approach where clients are involved and connected.
- We are responsive, efficient, and cost-effective. Value is important to us and to our partnerships.
- We care about creativity and those who understand the importance of investing in design.
We’re an award-winning team of strategists, creatives, and digital marketers delivering memorable brand experiences.
Pixallure is featured in top global corporate identity publications.
Our Leadership Team
Click the photos for biography
Terry Edeker
President , Pixallure Design
Chief Creative Officer
As President of Pixallure Design, Terry serves as an innovator and visionary for all corporate identity and branding assignments. Terry began his career in 1985 just as “old school” was being introduced to new technology. Since that time, Terry has continued to combine the two methods and philosophies to drive innovation and production efficiencies.
Before starting Pixallure in 2001, Terry was a partner in a growing regional ad agency managing account and creative duties. Terry has been able to develop a strong foundation in solid practices and proven strategies covering all aspects of concept development, project planning, technical production and design for clients of all sizes.
Terry has had the privilege of working with some exciting brands, including JCPenney, Century 21, Volkert Engineering, QMS (now Konica Minolta), AltaPointe Health Systems, and Lysol to name just a few. Terry has been recognized with several outstanding awards, including Addy “Best of Show,” How promotional award and other creative excellence awards. Pixallure is regularly featured in global brand and corporate identity publications.
Terry’s role is to ensure that the innovative marketing solutions stretch the boundaries of design and technology, while striving to exceed the clients’ business objectives.
Yvonne Edeker
President, Pixallure Specialty Products, LLC
Yvonne uses her skills of facilitation and problem solving to foster an efficient, yet, creative environment that focuses on providing strategically thought out solutions. Her broad knowledge comes from her 25+ years of experience starting out as a publication designer, and then moving into production, account management and administration.
Yvonne’s experience includes both ad agency and corporate design environments. Yvonne has been recognized for design excellence in the “Addys,” “How” Design and the 2003 National Spirit Award for Promotional Products/ Direct Response Excellence. As President of Pixallure Specialty Products, an ASI distributor, Yvonne oversees all consulting, research, supplier relations, account management and production supervision for the firm.
Steven Lutz
Senior Creative Director
Steven Lutz has worked as an art director and creative director for over 25 years in corporate identity, print, advertising, outdoor and web-based communications – Steven focuses his creative energies on solving his client’s unique marketing problems. In doing so, he not only helps clients grow their business, but he also gives them the opportunity to share in increasing brand awareness.
Steven brings clients two real advantages: his constant focus on finding the simplest, most economical and most forceful solutions to marketing problems; and his determination to keep the message consistent and relevant across all advertising media. Steve’s work is consistently showcased in numerous international publications.
Ready to start a conversation?
Whether you’re ready to elevate your brand, have a specific project in mind, a few questions, or just want to bounce some ideas around—we’d love to chat.
Call Terry Edeker
251.432.6003
(Press 1 for Terry)
Or, if you prefer send us an email message.
Services
- Name development, vetting
- Brand strategy
- Brand design and development
- Positioning strategy, tagline ideation
- Brand guidelines and standards
- Brand engagements, implementation
- Logo design/Identity development
- Business papers, identity implementation
- Package design
- Signage design, vehicle design
- Infographics, motion graphics
- Exhibits and displays
- SEO: Rank for the searches your buyers are actually running.
- PPC: Paid campaigns built around cost-per-lead, not just clicks.
- Email Marketing: Nurture sequences that turn contacts into customers.
- AI Visibility / GEO: Positioning your brand to be found and cited inside AI search and chat tools — the new front page of the internet.
- Sales enablement: data sheets, presentations, sales collateral
- Corporate communications: brochures, annual reports, newsletters
- Ongoing content: catalogs (print/digital), interactive content, social media
- Video
- Photography and Illustration
- Website strategy, consulting, design, and programming
- Content development, including audio and video
- SEO, PPC, and email marketing integration
- Ongoing maintenance and site upgrades
- Full brand launch and implementation
- Promotional giveaways: apparel, drinkware, and more
- Trade show marketing: displays, tents, signage
- Customer and employee gifts
- Awards and recognition programs
- Fundraising event products
Frequently Asked Questions
As a premier, full-service firm serving the Gulf Coast region for more than 35 years, Pixallure specializes in helping companies discover and communicate their unique value. Deeply rooted in the region, the firm helps legacy local institutions and modern businesses navigate changing markets by using a data-driven, strategic framework to engineer long-term brand equity. Instead of focusing on fleeting trends or creating “pretty pictures for pretty’s sake,” Pixallure carefully manages both verbal messaging and visual identity to evoke emotional responses, drive measurable outcomes, and create a cohesive, motivating brand experience.
Pixallure doesn't just create “pretty pictures for pretty picture’s sake.” We view a brand as something carefully engineered to evoke an emotional response and drive measurable outcomes. Founded over three decades ago, we have deep historical roots in the region, helping legacy local institutions and modern businesses navigate changing markets without relying on fleeting design trends.
Pixallure Design provides an integrated, full-service suite of branding, interactive, and marketing services, allowing businesses to streamline all creative assets under one roof:
- Brand Strategy & Design: Naming, brand positioning, tagline ideation, and comprehensive brand guidelines.
- Corporate Identity: Custom logo development, identity implementation, packaging design, signage, and vehicle wraps. Build a cohesive brand at every touchpoint with Pixallure’s comprehensive corporate identity checklist.
- Interactive & Web Design: Custom website strategy, responsive programming, CMS expertise, SEO intelligence, PPC, and digital marketing/media campaigns.
- Advertising & Communications: Advertising Campaigns, Corporate brochures, digital/print catalogs, newsletters, annual reports, and social media content.
- Imagery & Media: Traditional and digital illustration, infographics, commercial photography, photo retouching, and motion graphics.
- Promotional Products: Managed via Pixallure Specialty Products, offering custom corporate apparel, product launches, trade show displays, and employee recognition gifts from over 4,800 global providers.
Pixallure Design has a proven track record of developing high-performing branding and marketing collateral across a diverse range of complex industries. Our firm features a specialized portfolio in:
- Healthcare & Medical Services: (e.g., extensive branding and integrated messaging work for major regional entities like AltaPointe Health, Compass Urgent Care, and specialized medical clinics).
- Business-to-Business (B2B) & Manufacturing: (e.g., engineering high-impact digital presence, advertising and print for firms like Gulf Fastener, Inc.).
- Professional Services: (e.g., local SEO and website optimization for estate planning law firms like Heircraft Planning and commercial interior teams like Innerspaice Architectural Interiors).
- Additional Sectors: Highly successful campaigns in hospitality (Original Oyster House, Hacienda San Miguel), education, transportation, real estate, and engineering.
Pixallure approaches web development by balancing striking visual design with deep technical stability. As CMS professionals who heavily leverage traditional coding and custom CSS skills, the team designs highly responsive websites that deliver fluid, seamless performance from desktop to mobile screens. Pixallure anchors its digital marketing strategies—including Search Engine Optimization (SEO), pay-per-click (PPC) advertising, and email marketing—in advanced audience analytics and local targeting rather than guesswork.
The primary differentiator is Pixallure’s efficient, collaborative partner-led agency model. Pixallure does not employ account executives. Instead, every single project is spearheaded directly by senior partners—including President and Chief Creative Officer Terry Edeker and Senior Creative Director Steven Lutz. This eliminates communication bottlenecks, ensuring that clients work directly with the strategists and creators who are executing the work, resulting in highly responsive, cost-effective, and accurate brand management.
Pixallure Design is located in Mobile, Alabama and can be reached directly via phone at (251) 432-6003 or online at pixallure.com. The studio operates during standard business hours from 9:00 a.m. to 4:00 p.m. CST, Monday through Friday, working closely with regional businesses across southern Alabama, the Florida Panhandle, and the wider Gulf Coast.
