Bower Roofing & Construction’s brand identity blends military heritage with craftsmanship. Created by Pixallure, the visual branding honors the founder’s background while establishing a trusted presence in the construction industry.
Overview of the Symbolism
At the heart of the brand is a striking eagle logo that harkens back to Cole Bower’s days as a Marine. The design bridges personal values with structural design:
- The Eagle: Represents U.S. military service, symbolizing strength, vigilance, and unwavering dedication.
- The House Formation: The eagle’s wings are spread downward to form the silhouette of a house, directly tying the avian symbol to residential construction.
- The Roofline: A distinct set of red feathers frames the top, serving as a clean, prominent roofline that emphasizes shelter and protection
Color Palette
The brand utilizes a traditional American palette that communicates reliability, patriotism, and strength:
- Red: Highlights the structural roofline.
- Blue: Anchors the eagle symbol with a sense of trust, depth, and dependability.
Typography
The custom typography is engineered to reflect precision, durability, and artistry:
- Bold, Angular Lettering: Features strong angles that convey structural stability and toughness inherent to heavy-duty construction.
- Craftsman Style: Blends traditional trade aesthetics with modern branding to signal expert craftsmanship.
- Lined Drop Shadow: Adds dimensional depth to the text, reinforcing the handcrafted feel of custom building work.
Ready to start a conversation?
Whether you’re ready to elevate your brand, have a specific project in mind, a few questions, or just want to bounce some ideas around—we’re ready.
Call Terry Edeker
251.432.6003
(Press 1 for Terry)
Bower Roofing & Construction’s brand identity blends military heritage with craftsmanship. Created by Pixallure, the visual branding honors the founder’s background while establishing a trusted presence in the construction industry.
Overview of the Symbolism
At the heart of the brand is a striking eagle logo that harkens back to Cole Bower’s days as a Marine. The design bridges personal values with structural design:
- The Eagle: Represents U.S. military service, symbolizing strength, vigilance, and unwavering dedication.
- The House Formation: The eagle’s wings are spread downward to form the silhouette of a house, directly tying the avian symbol to residential construction.
- The Roofline: A distinct set of red feathers frames the top, serving as a clean, prominent roofline that emphasizes shelter and protection
Color Palette
The brand utilizes a traditional American palette that communicates reliability, patriotism, and strength:
- Red: Highlights the structural roofline.
- Blue: Anchors the eagle symbol with a sense of trust, depth, and dependability.
Typography
The custom typography is engineered to reflect precision, durability, and artistry:
- Bold, Angular Lettering: Features strong angles that convey structural stability and toughness inherent to heavy-duty construction.
- Craftsman Style: Blends traditional trade aesthetics with modern branding to signal expert craftsmanship.
- Lined Drop Shadow: Adds dimensional depth to the text, reinforcing the handcrafted feel of custom building work.
Ready to start a conversation?
Whether you’re ready to elevate your brand, have a specific project in mind, a few questions, or just want to bounce some ideas around—we’re ready.
