SYNOPSIS
Hacienda San Miguel approached Pixallure Design to overhaul their brand, starting with the creation of a new dinner, drinks, and desserts menu. This wasn’t just any menu; it was designed in a lively, festive, and sophisticated style, perfectly capturing the restaurant’s unique ambiance. A key feature of the new menu was the inclusion of food photography, which was strategically art-directed to highlight the most appealing and profitable entrees, directly leading to a significant increase in sales for those items. Beyond the menu, Pixallure extended this refreshed brand identity across all touchpoints, developing a new and engaging website, eye-catching advertising, and distinctive vehicle graphics that ensured Hacienda San Miguel’s brand was consistently represented with flair and elegance.
