SYNOPSIS
Pixallure Design took on the comprehensive task of designing the brand for the Lysol air filter, which proudly earned the distinction of being the first to be certified as an Asthma and Allergy Friendly Filter. Their work encompassed every visual aspect of the product’s market presence, from the air filter packaging design that clearly communicated its unique benefits, to an engaging and informative website that educated consumers on indoor air quality. Pixallure also developed compelling tradeshow displays and impactful advertisements, all unified under the memorable and reassuring slogan, “Care for Your Air,” effectively positioning Lysol as a global leader in home air purification for health-conscious families.
