SYNOPSIS
Pixallure Design undertook a significant branding initiative for McGill-Toolen Catholic High School, focusing on a refresh that honored the school’s rich heritage while modernizing its visual identity. This strategic rebranding involved refining the existing logo to retain its familiar equity, ensuring a seamless transition for the community. Beyond the core logo, Pixallure meticulously designed a comprehensive corporate identity system, developed distinct sports logos, and applied these new elements to various applications, including helmets and uniforms. Their work also extended to crucial communication materials, with Pixallure designing both the annual reports and the school’s newsletter, ensuring a consistent and professional brand presence across all touchpoints.
